Fashion Industry in India

In Indian culture, the body is invested with various meanings. This is reflected in its rich sculptural tradition where a language of poses as well as hand and leg positions developed to convey specific messages. Decorating the body is yet another way of conveying meaning. Throughout Indian history, the kinds of costumes and accessories worn can be seen to fulfill two criteria: simplicity and opulence. In either instance, the choice of clothing is dependent on the person's status, wealth and religious orientation.

Information about fashion in ancient India is available only from looking at sculptures as very few examples of costumes, textiles and jewellery have survived. In the Indus Valley Civilisation (c. 3000-1500 BC), clothing tended to be simple. Men wore loin-clothes while women were bare to the waist. Status was reflected in the kind of jewellery worn; high-ranking women sometimes covered their bosoms with jewels. It was only with the coming of the Aryans to India that more complicated clothing consisting of the upper and lower garments was introduced, to which a cloak was added later. These were generally pieces of cloth draped over the body in a style seen in many Indian costumes today.

Ancient works like the Amarakosha and the Brihat-kalpa-sutra mention a range of subjects including textiles and garments. The range of sculptures and paintings at Ajanta give a clear idea of the colours and patterns of garments, apart from the manner in which these were worn. Several terms for the female upper garment were used in Sanskrit and Prakrit literature including uttarasanga, uttariyavasan uttariyavasa, udaramsbuka, samvyana, stanamsbuka and stanottariya. There are also numerous references in literature to stitched blouses or jackets, the various names used for them including kancbuka, kanchulika, kurpasa and kurpasaka.

The lower garment worn by women were also described by a variety of names like ambara, amsbuka, antariya, jaghanamsbuka, nivasana, paridbana, vasana, vastram, vasas and sauli. Texts of the 7th century mention not only the tailor (tunnavaya or suchaka) but also his implements like the needle (sucbi), sewing thread (sucbi sutra), and the scissors (katiati). The Sakas and Kushans were the first to introduced turban, tunic, trousers and heavy long coats to Indian costumes.

The total range of costumes in India is considerably expanded between the 8th and the 12th centuries. Interesting and useful accounts of geographers and chroniclers, especially those of Arab and Chinese origin throw light on the Indian costumes in vogue at different times in history. In their accounts, Masudi, Idrisi and Ibn Hawqal speak of Indian cotton with a sense of wonder and awe. With the arrival of the Mughals in the 16th century, new garments like qaba, jama, piraban, lilucba, liba, kasaba, and the like began to be used. These kinds of costumes are also found illustrated in the historical works like the Babar nama, the Tawatlkb-i-kbandan-i-Taimuriya and the Tarikb-i-fi.

Abu'l Fazl provides probably the best documentation that we have of the costumes of India from any single source prior to the 19th century. He mentions that Akbar had replaced the names of several garments with new and pleasing terms. His Ain-i-Akbari mentions that designers from Europe and the Middle East used to frequent the Mughal courts. Muslin from undivided India was an important commodity of export and a high fashion fabric in Europe and other parts of the world.

Indian costumes like the silk saris, brightly mirrored cholis, colorful lehangas and the traditional salwar-kameez have fascinated many a traveller over the centuries. Although sari is only one of the many traditional garments worn by women, yet it has become the national dress of Indian women. The tightly fitted, short blouse worn under a sari is a choli, which evolved as a form of clothing in 10th century AD. PRIVATE "TYPE=PICT;ALT=village women" Apart from the choli, women in Rajasthan wear a form of pleated skirt known as the ghagra or lehanga. Though the majority of Indian women wear traditional costumes, the men in India can be found in more conventional western clothing. Shirts and trousers are worn by men from all the regions of India. However, men in villages wear traditional attires like kurtas, lungis, dhotis and pyjamas.

Indian dressing styles are marked by many variations, both religious and regional and one is likely to witness a plethora of colors, textures and styles in garments worn by the Indians. Apart from this, the rich tradition of Indian embroidery has long been made use of by fashion designers from other countries. India prides in works like Zardozi, Dabka, brocades, Pashmina, Jamawar and bandhni. It seems paradoxical that fashion is considered a young concept in India since the first fashion show was held only in 1958. Jeannie Naoroji wins the credit for initiating the first wave of fashion shows in India and for giving a degree of professionalism to such shows.

Since then, there has been growing consciousness among the Indian men and women towards the fashion, styles and designs of the dresses they wear. Several institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) and other fashion academies have been established where the students are taught to translate their creativity into dresses and fabric designs. The media has also played an important role in the fashion boom. Good coverage is provided to the fashion world and several magazines are specifically devoted only to the fashion scene. The proliferation of fashion-based programmes on the satellite television channels has increased the consciousness of the average Indian masses about the changing trends in the global fashion.

In the past one decade the Indian fashion industry has moved from the embryonic stage to a blossoming take-off. Fashion designers have contributed substantially to the spread of fashion as a driving force, both among Indian consumers and select segments of Western markets. India can now boast of dozens of leading fashion designers, who can match any European fashion designer in their concepts, styles and designs. Ritu Beri, Rohit Bal, Ritu Kumar, Abraham and Thakore, Deepika Govind, Gitanjali Kashyap, Indira Broker, J.J.Valaya, Lina Tipnis, Manoviraj Khosla, Pavan Aswani, Payal Jain, Ravi Bajaj, Rina Dhaka, Sharon Leong and Chandrajit Adhikari, Shaina NC, Sonali and Himanshu, Wendell Rodricks, Anna Singh, Ashish Soni, Jatin Kochar, Madhu Jain, Manish Malhotra, Ravi Bajaj, Salim Asgarally and Tarun Tahlliani top the growing list of reputed fashion designers in India.

Fashion and dress-designing goes in tandem with professional ramp modeling. In India ramp modeling has come of age with a rapidly growing genre of professional ramp models, both male and female, making a mark in domestic as well as international arenas. Madhu Sapre, Helen Brodie, Bipasha Basu, Nayanika Chatterjee, Nina Manuel, Annie Thomas, Anupama Verma, Liza Ray, Malaika Arora, Maria Goretti, Meher Jesia, Namrata Barua, Sheetal Mallar, Sherie Meher Homji, Sonali Rosario and Ujwala Rawat are among the leading female models of India while Milind Soman, Andrew Piers, Arjun Rampal, Atul Wokulu, Himanshu Malik, Marc Robinson, Rahul Dev and Rohit Ticu are among the leading male models.

Now more and more leading fashion designers like Ritu Beri, Rina Dhaka and others are concentrating on Indian wear and trying to revive India’s glorious fabric and design traditions. As the best of designs, motifs, themes and skilled craftsmen are available in India and Indian fabrics and styles are best suited for the country, such efforts seem quite logical. As a result we find more and more men and women adopting the swadeshi clothes and designs. The Sherwanis, Jodhpuris, Nehru jackets, shawls and Kurta-pyjamas have all sprang back as the “latest designer-wear” among men. Similar revival is evident in women’s costumes. Several Indian designers are also launching ranges that are easy on the pocket of ordinary masses. The Indian designers are also found to take up social themes like the cause of environment in their designer wear.

Today the fashion designers from India have created a lasting impression on the world market and boast of clients in the Middle East, UK and USA. Ravi Bajaj has designed various fashion lines for export houses targeting the US and European markets. Ritu Beri has an outlet at the prestigious Regent Street in London and in New Jersey in U.S.A. Indian designers like Gitanjali Kashyap, Rohit Bal and others frequently participate in fashion shows abroad. Interestingly an Indian shawl and a salwar-kameez ensemble, created by leading Mumbai couturiers Abu Jani and Sandeep Khosla, fomed part of the exotic wardrobe of French actress Sophie Marceau in the latest James Bond adventure "The World Is Not Enough", which was released earlier this year.

(Previously published in www.culturopedia.com)

An Introduction to Modeling Profession

The term "modeling" covers a vast and varied area of endeavor and not just the high fashion modeling popularized on TV. If one is looking to become a "professional model" you need a positive money stream or more money coming in then going out. One can also look at different type of modeling and quickly see what are the chances of having a positive cash flow and how much that might be. If you have as much going out as coming in then by IRS definition, that is a hobby. Hobby modeling can be great fun, a positive experience, and some may even work though a hobby period to go on to be a professional model. If large amounts of the money seem to going out with very little certainty of any money coming in then you can be assured your being scammed or ripped-off. Modeling is not like becoming a doctor where you have a set path of schooling that costs a large amount of money but you are assured if you complete the program of study you will become a doctor and you will have an income. For a lot of modeling you either have the talent and look or you don't. It does not matter how much you want it or how hard you work at it or how much you pay for schooling and photos, if you do not meet the basic physical characteristic of some types of modeling (thinking of high fashion here) you will never become that type of model.

Now having said that let me confuse matter by saying a model is generally an independent contractor (an independent business) and with any business there are some start up cost involved. The challenge is coming to understand what are reasonable cost of getting into the modeling game and at what point is someone taking advantage of your dreams and ignorance of the modeling profession to part you from large amounts of your money. Only through education can you hope to know the difference. This site does not offer all of the answers but I hope the following material will start you on the right road to learning about modeling.

Do you have what it takes to be come a highly paid high fashion model? No you do not! I can make a bold, general statement like that and be right 99% of the time. Most people who read this are looking for the dream of becoming a high fashion model, for themselves or someone they know. The world of "modeling" includes many type of modeling but the high fashion model on the Paris runway or the cover of Vogue is the one that most know about. This high fashion world is distant, unknown, glamorous and for most unattainable. This world of high fashion modeling is the most financially rewarding form of modeling but it is only one of many different types of modeling. When you say, "I want to become a model," you need to be sure what category of model you are talking about. The road to "how do I become a model" or "can I become a model" is different for different market location and for each category of modeling. Your first, best step (and before you spend any money) is to learn as much as possible about the modeling industry. This education not only can answer your questions and help to build a possible career but more importantly help you avoid the scams, the rip offs, the bad businesses and the hanky-panky that surrounds modeling.

There is a whole industry built around taking advantage of your dream of becoming a model. This industry thrives on your enthusiasm, you ignorance and your money. But mostly it thrives on the uncertainty and lack of information generally available on modeling. It is far more likely to you will fall into a rip-off situation while trying to become a model then to find an actual legitimate path to see if modeling is for you.

What is legitimate and what is not legitimate in modeling. With modeling it can be hard to tell the difference at times. In my view the whole modeling industry is made up of "sharks," the difference between legit and not legit is that the shark is working for your interest and not eating you for lunch. Or a legitimate entity makes money when you make money or actually provides a service that in most cases leads to actual paid work. A non-legit entity thrives on your money that you pay to them and it never leads to any significant work.

I think key to finding if you have a chance of becoming a model and to avoid getting ripped off is to understand the markets that actually use models. Modeling is not an end in its self. Models are used by different industries to promote products and services or entertain. Without industries using models to promote their products or service or for entertainment then there are no legitimate (paid) modeling opportunities. So it is important to know what industries use models, what types of models they use and where they are located.

If you want to be a top fashion model, it only happens in New York. Fashion modeling does not take place in small town America. The designers are not there, the fashion magazines are not there, and the show rooms are not there. The really BIG FASHION happens in New York and they play by their own rules. If they find you and you have the look they want for that season, then they have the photographers, make-up artists, hair stylists, clothing stylists, art directors, and budgets to make it work. What I am about to say means very little to the fashion elite. But if you are trying to get into modeling or you're in a minor fashion market doing catalog work, character work, product support work, or other secondary work, then this information holds true.

The modeling industry is quite diverse. However, the part that most people have seen glamorized is the life of the fashion Supermodel. For some, the idea of a jet-set life style is very appealing but, let me tell you, you stand a better chance of winning the power ball lottery then becoming one of the dozen or so Supermodels. Which points to a harsh reality of modeling - most people who try to make a living as a model will fail. Fortunately, for many, just trying to make it is personally rewarding. You will never know if you might have what it takes if you never try.

(Written in www.modelingadvice.com)